a research firm devoted to providing business intelligence
on emerging Alternative, Renewable, Sustainable energy markets
and related fields. Our goal is to publish an ongoing series
of syndicated research studies, each focusing on a particular
published by ARS Insights draw from the vast reservoir of
information available from a multitude of secondary sources
- including industry associations, government bodies, dedicated
trade and consumer print media, scientific journals, academic
studies, scholarly books, and the Internet. This wealth
of information is then analyzed and synthesized, with the
results being presented in concise, lively language in a
well-organized format. Our aim is to offer comprehensive,
accessible studies defined by clarity, accuracy, and objectivity.
Our hope is that these studies will be of value to all interested
parties - whether they be curious newcomers possessing only
a passing acquaintance with ARS markets or industry professionals.
is only appropriate for a research firm devoted to providing
business intelligence, ARS Insights maintains a steadfast
focus on markets - companies and their products, distributors,
dealers, retailers, consumers, and competitive dynamics
in general. As such, the market context assumes primary
precedence over strictly technological concerns. We emphasize
our market-centric perspective here for a good reason: namely,
that ARS markets - especially those involving energy - tend
to be highly complex both scientifically and technologically.
This complexity can be fascinating yet can easily obscure
or overshadow what is our own primary focus - i.e., analyzing
market structures and dynamics. Hence, our studies treat
science/technology as only one of several influential factors
bearing on the primary market context.
final point of reference must be stressed: ARS Insights
concentrates on markets in the United States. We find that
information on U.S. markets for alternative, renewable,
sustainable products and services is all too often buried
under an avalanche of global statistics and descriptions.
This is understandable, given the international context
within which ARS markets are emerging. Nevertheless, we
choose to focus on the United States - not exclusively but
predominantly - in the belief that concentrating on the
particular and peculiar aspects of U.S. ARS markets will
provide unique insights and offer a valuable service.